Fashion Trend Forecasting: How Brands Predict New Styles



Fashion Trend Forecasting: How Brands Predict New Styles
Fashion trends are the popular styles of clothing and accessories at a particular moment in time. Microtrends such as tiny sunglasses and high-waisted denim cycle in and out of fashion within a matter of months up to a few years. Macro trends change over a longer period of time and have more to do with lifestyle and demographic changes than the latest fashion designs.
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