70s Makeup Trends: From Bold Eyes to Disco Glitter

70s Makeup Trends: From Bold Eyes to Disco Glitter


The 1970s was an iconic era that left a lasting impact on the world of fashion and beauty. From bold eyes to disco glitter, the makeup trends of this decade were all about bright colors and individual expression. In this article, we will explore the popular makeup trends of the 70s, giving you a nostalgic trip down memory lane.

1. The Smokey Eye

One of the most prominent makeup trends of the 70s was the smokey eye. This sultry and dramatic look involved using dark eyeshadow shades, such as deep browns and blacks, to create a smoldering effect around the eyes. The smokey eye was often paired with thick eyeliner and mascara, emphasizing the eyes and making them the center of attention.

2. Bright and Bold Colors

The 70s makeup trends were all about embracing bold and vibrant colors. This included using eyeshadows in shades like turquoise, fuchsia, and electric blue to create eye-catching looks. The use of bold colors extended to lips as well, with shades of red, orange, and hot pink ruling the lipstick choices of the decade.

3. Glitter Fever

No 70s makeup trend would be complete without mentioning the disco glitter. The disco era was all about shine and sparkle, and makeup was no exception. Glitter was applied to the eyelids, cheeks, and even the lips to create a dazzling effect. People would often experiment with different colors and sizes of glitter, adding a touch of fun to their makeup looks.

4. Natural Glow

While bold and dramatic looks were popular, there was also a trend towards a more natural and glowing complexion. The use of foundation was minimal, and instead, people embraced their natural skin undertones with a touch of blush to add a healthy flush to their cheeks. This trend focused on enhancing the skin’s natural beauty rather than covering it up.

5. Feathered Brows

When it came to eyebrows, the 70s was all about thick and feathery brows. Unlike the perfectly groomed and filled-in eyebrows of today, people in the 70s embraced a more natural and undone look. They would brush their brows upwards, creating a feathered effect that added a softness to the overall face.

6. Frequently Asked Questions

Q: How can I recreate a 70s smokey eye?

To recreate a 70s smokey eye, start by applying a dark eyeshadow shade to your eyelid, blending it towards the crease. Use a smudge brush to add the same shade along your lower lash line. Use a black eyeliner to draw a thick line on your upper lash line, extending it slightly towards the outer corners. Finish with several coats of mascara to achieve that intense and smoldering look.

Q: What are some recommended brands for disco glitter?

For disco glitter, you can try brands like NYX, Urban Decay, and Stila. These brands offer a wide range of glitter products, including loose glitters, glitter gels, and glitter eyeshadow palettes to help you achieve that disco-inspired look.

Q: Can I incorporate 70s makeup trends into my everyday look?

Absolutely! While the 70s makeup trends may seem bold and flashy, you can always incorporate elements of this era into your everyday makeup routine. For example, you can add a pop of color to your eyes with a bold eyeshadow shade or experiment with some disco-inspired glitter on special occasions.

Q: How can I achieve a natural glow without foundation?

To achieve a natural glow without foundation, start by moisturizing your skin well. Then, apply a light layer of tinted moisturizer or a BB cream that matches your skin tone. Use a cream blush in a shade that complements your skin undertone to add a healthy flush to your cheeks. Finish with a subtle highlighter on the high points of your face to create a natural and radiant glow.

Q: Are feathered brows suitable for all face shapes?

Feathered brows can be flattering for most face shapes as they add softness and a natural arch to the brows. However, it’s essential to shape and groom your brows based on your specific face shape and natural brow structure to achieve the most flattering result. Consider consulting with a professional brow stylist for personalized advice.


The 70s makeup trends remain iconic to this day, serving as a source of inspiration for countless beauty enthusiasts. Whether you choose to embrace the bold colors, recreate the smokey eye, or add a touch of disco glitter, the 70s makeup trends offer endless possibilities for self-expression and creativity. Let the spirit of the 70s inspire your makeup looks and have fun experimenting with different styles and colors.

Remember, makeup is all about expressing yourself and celebrating your individuality, so don’t be afraid to make your own 70s-inspired statement!