The Bold and Beautiful: Iconic Makeup Looks of the 1970s

The Bold and Beautiful: Iconic Makeup Looks of the 1970s


The 1970s were a period of fearless self-expression and breaking away from traditional beauty standards. This era saw the rise of iconic makeup looks that still inspire and influence beauty trends today. From disco-inspired glam to natural earthy tones, the makeup of the 1970s left a lasting impression. In this article, we will explore some of the legendary makeup looks of the 70s, providing insights into how you can recreate these looks and bring a touch of the past into your modern routine.

I. The Disco Diva:

The disco era of the 1970s brought about glamorous makeup looks that perfectly complemented the dazzling outfits worn on the dance floors. The disco diva look was all about bold, vibrant colors and lots of glitter. The eyes were the focal point, with long, fluttery lashes, and shimmering eyeshadows in shades like electric blue, bright purple, and metallic silver. Blue or white eyeliners created a futuristic look, while bold red or pink lips completed the disco diva aesthetic.

II. The Natural Beauty:

While the disco diva was all about drama, there was also a movement towards a more natural, effortless look during the 1970s. This look was epitomized by legendary beauties such as Farrah Fawcett and Ali MacGraw. The focus was on enhancing natural features, with soft, neutral colors. Earthy browns, peaches, and beiges were commonly used on the eyes, complimented by subtle brown or black eyeliner. Mascara was applied minimally, highlighting the natural length and thickness of the lashes. The lips were usually kept nude or adorned with a sheer gloss for a fresh and youthful appearance.

III. The Punk Rock Rebel:

The 1970s punk rock scene brought an edgy and rebellious makeup style that differed greatly from the other prevalent looks of the decade. Inspired by bands such as The Sex Pistols and The Ramones, the punk rock rebel look embraced boldness and individuality. Eyes were often heavily lined with black kohl or eyeliner, creating a grungy, smoky effect. Varying shades of dark eyeshadow, such as charcoal and deep purple, were also used. Lips were emphasized with vibrant reds or dark berries for an intense and defiant look. This makeup style perfectly embodied the punk spirit, allowing individuals to express their uniqueness and rebellion against societal norms.

IV. The Bohemian Chic:

The 1970s were also marked by the bohemian chic trend, which celebrated free-spiritedness and a connection to nature. This look was characterized by its soft, ethereal appearance. Earth tones played a vital role, with soft, warm browns and natural beige shades dominating the eye makeup. Often, a touch of gold or bronze was added to the inner corners of the eyes, creating a dreamy and radiant effect. Mascara was used to enhance the length and volume of the lashes. The lips were kept natural with subtle nude shades or enhanced with a delicate tint of blush for a romantic and whimsical finish.

Frequently Asked Questions (FAQs):

Q1: How can I recreate the disco diva look in the 1970s?

A1: To recreate the disco diva look, start with a flawless base and apply a shimmery, vibrant eyeshadow all over the lid. Experiment with bold colors like electric blue, bright purple, and metallic silver. Enhance the eyes further by applying thick, dramatic false lashes and a coat of mascara. Finish with a bold lip color in red or pink for a night of disco-inspired flair.

Q2: I prefer a more natural makeup look. How can I achieve the 1970s natural beauty style?

A2: To achieve the natural beauty look of the 70s, opt for soft, neutral colors on the eyes such as earthy browns, peaches, and beiges. Use minimal mascara to enhance the lashes subtly. Keep the lips bare or apply a sheer gloss for a fresh and effortless appearance.

Q3: What products should I use to recreate the punk rock rebel makeup style?

A3: For the punk rock rebel look, focus on heavily lining the eyes with black kohl or eyeliner. Experiment with dark eyeshadow shades such as charcoal and deep purple to create a grungy, smoky effect. Choose vibrant red or dark berry lip colors for a rebellious look.

Q4: How can I achieve the bohemian chic look of the 1970s?

A4: To achieve the bohemian chic look, embrace earthy tones for the eyes, such as soft, warm browns and natural beige shades. You can add a touch of gold or bronze to the inner corners of the eyes for a dreamy effect. Enhance your lashes with mascara and opt for nude lips or a delicate tint of blush.


The iconic makeup looks of the 1970s continue to inspire and influence the beauty world today. From the disco diva’s glitz and glam to the natural beauty’s effortless elegance, these styles are timeless and easily recreated. Whether you choose to embrace bold colors and shimmer or prefer a more subdued and natural appearance, the makeup styles of the 70s can add a touch of vintage charm to your modern routine. So, don’t be afraid to channel your inner 1970s icon and let your makeup transport you back to the bold and beautiful era.