The Iconic Makeup Trends of the 1970s: A Nostalgic Look Back

The Iconic Makeup Trends of the 1970s: A Nostalgic Look Back

The Iconic Makeup Trends of the 1970s: A Nostalgic Look Back


The 1970s were a truly iconic era for makeup, with distinct trends that continue to influence and inspire modern beauty looks. From disco glam to bohemian chic, the makeup trends of this decade celebrated self-expression, individuality, and a colorful approach to beauty.

The Disco Diva: Glittery Eyes and Bold Lips

Disco was a major cultural phenomenon in the 1970s, and it greatly influenced makeup trends of the time. Glittery eyes and bold lips became the signature look of the disco divas. Eyes were accentuated with shimmery silver or gold eyeshadow, applied generously to the lids and even up to the brow bone. Winged eyeliner, often in vibrant hues like electric blue or neon pink, was another popular choice. To complement the dramatic eyes, disco queens opted for bright and bold lips in shades of red, coral, or hot pink. This look was all about embracing the glamorous and sparkling spirit of the disco era.

Natural Beauty with Bohemian Vibes

On the other end of the spectrum, the 1970s also saw the rise of a natural and bohemian aesthetic. Women sought to enhance their features in a more subtle way, embracing a “less is more” approach to makeup. The focus was on achieving a fresh-faced and sun-kissed glow. Earthy tones like warm browns and bronzes were commonly used on the eyes, paired with soft and natural-looking lashes. Lips were often kept neutral, with shades of nude or light pinks. This natural beauty trend was inspired by the freedom and embrace of nature that characterized the bohemian lifestyle of the era.

Far-Out Colors: Experimentation and Individuality

The 1970s witnessed a wave of experimentation and individuality, reflected in the makeup trends of the time. Bold and unconventional colors took center stage, allowing people to express their unique personalities. Electric blues, vibrant purples, and emerald greens made their way onto the eyes as eyeshadow shades. Lashes were often amplified with colored mascara, creating a dramatic and eye-catching effect. Lips didn’t shy away either, with shades ranging from deep oranges to funky hot pinks. This trend was all about breaking norms and embracing a sense of freedom and self-expression.


1. What were some iconic 1970s makeup brands?

In the 1970s, several makeup brands gained significant popularity, including Max Factor, Revlon, Maybelline, and Clinique. These brands were known for their innovative products and played a crucial role in shaping the makeup trends of the decade.

2. How can I recreate the disco diva makeup look today?

To recreate the disco diva makeup look today, start with a shimmery eyeshadow in silver or gold all over your lids. Next, apply a bold winged eyeliner in a vibrant hue like blue or pink. For lips, go for a bold red or hot pink shade, and don’t shy away from a touch of highlighter for an extra disco glow.

3. Are there any modern makeup trends heavily influenced by the 1970s?

Absolutely! Many modern makeup trends have been inspired by the iconic looks of the 1970s. Glittery eyes, bold lips, and natural beauty looks continue to be popular today. Additionally, the use of unconventional colors and self-expression through makeup have made a comeback.

4. Can I incorporate 1970s makeup trends into my everyday look?

Of course! While the 1970s makeup trends were sometimes bold and vibrant, there are ways to incorporate elements of these trends into a more subtle everyday look. For example, you can try a pop of colored eyeliner or experiment with a shimmery eyeshadow in neutral tones. Adapting the trends to fit your personal style is key.

5. Was the 1970s makeup all about being glamorous?

No, the 1970s makeup trends encompassed a wide range of styles. While disco glam emphasized the glamorous and bold aspects of makeup, the natural and bohemian beauty trends embraced a softer and more effortless approach. The era valued both sides of the beauty spectrum, allowing individuals to express themselves in various ways.